Challenge
The client requested the creation of an American version of the Smiths Aerospace career site. Shaker was asked to:
- Align employer branded site with corporate branding to ensure a dynamic, clean, inviting look and feel
- Educate job seekers about Smiths Aerospace and Grand Rapids, MI
- Provide exceptional functionality for: online application interface (for career seekers) and back-end candidate management system (for recruiters)
Solution
Shaker wrote and designed a US version of their site from the ground up, providing exceptional verbal and visual impact, and ensured seamless look and feel with other media. The Shaker team provided:
- Content that speaks to potential candidates and shows advantages of the Grand Rapids location and community resources
- Extremely user-friendly navigation
- Innovative back-end technology that works seamlessly with their ATS
- Convenient online application and response-management functions
- Banner stands, print ads, and a billboard support and drive traffic to the career site
Results
The Client was thrilled with the design and functionality. The site generated strong, positive response almost immediately, and inspired other divisions of Smiths to create their own career sites through Shaker.
