Challenge
To further call attention to its new employer brand only possibilities, CBRE embarked on a complete redesign of its career site. Intended to attract elite professionals who are serious about real estate, the career site capitalizes on all the reasons why CBRE is the only place to be. By showcasing its long-standing history and impressive results, CBRE demonstrates the unlimited possibilities for a career in real estate. Within the new site, CBRE aimed to express the tremendous growth potential inside its business. And emphasize the notion that anything is possible with hard work and motivation. Goals for the career site were to:
- Describe the collaborative, dynamic environment within CBRE—an industrious, driven atmosphere comprised of true leaders
- Portray the infinite professional opportunities for advancement across all divisions of the organization
- Showcase the professional development tracks open to college graduates
- Highlight the power of the CBRE professional experience
Solution
Shaker executed a sleek and sophisticated design to highlight the most impressive facts about CBRE, and why it’s so empowering to work there. The site encourages users to explore all of the career possibilities within CBRE, and also features:
- Career paths for both experienced professionals and recent graduates
- Day-in-the-life profiles of young associates
- Comprehensive training and development resources
Results
The career site redesign and overhaul has had a substantial and measurable positive impact on site usage. Metrics reveal a notable increase in not only the number of unique visitors, but also number of site visits, and length of stay.
- The number of career site visitors increased by 42% in the first month.
- The average time spent on the site increased by 1 minute, 32 seconds in the second month.
- The launch contributed to a measurable increase of 318% in time spent on the site.
