Challenge
CBRE had tremendous hiring needs, particularly at the campus/recent graduate level. Goals were to:
- Extend established employer brand through campus recruiting materials.
- Capture the characteristics of each service line, or separate business area, that comprise CBRE.
- Identify the specific types of people who thrive there.
- Convey messaging that would be most appealing to those targets.
Solution
The new employer brand, only possibilities, was embraced by management and employees alike, as it reinforced the core of their employment value proposition: CBRE is a place where you can expect anything and everything in your career. Solutions to challenges:
- Redesign/redevelopment of a sub-section of the career site dedicated specifically to attracting students and graduates.
- Highlight comprehensive training and development programs on career site.
- Design campus-specific collateral for recruitment efforts.
Results
CBRE was extremely pleased with the results and launched their new employer brand, only possibilities, with great success. Just check out the numbers:
- The number of visitors increased by 42% in the first month
- Average time spent on the site increased by 1 minute 32 seconds in the second month
- The launch contributed to a measurable increase of 318% in time spent on the site
- CBRE continues to rely on Shaker for ongoing branding projects
